With the recent unveiling of our responsive website for Bridgend
Motor Group (the first responsive site created in Ayrshire no
less), a brief to build another responsive site for Mercedes-Benz
Commercial Vehicles Ayr & Aberdeen and some brand new print
work for Alexander Fleming's Citreon and Seat franchises we
realised we've gone kind of car crazy here at Paligap!
What's a responsive website you say? Well, it's all the rage as
more and more people are viewing online content (and by that we
mean websites primarily) on mobile devices, whether that be a smart
phone or a tablet. Think round pegs and square holes. Or think how
a photo shot in landscape format looks when printed onto portrait
shaped paper. Two words spring to mind. Not and right.
Responsive sites take that into consideration and morph to fit
the size and format of the device you're using them on. That means
designing, from the outset with at least three layouts in mind. It
means choosing type faces and images that will work at a variety of
sizes and, of course, there's the usual accessibility issues and
ability to load on the pretty wide choice of browsers that
consumers enjoy nowadays (IE, Firefox, Chrome and Safari in
particular). All this means that web design is reaching even
greater levels of sophistication and those brands that take that
into consideration create winning user experiences and achieve far
greater reach and longer dwell times.
Anyway, that was all a bit of a diversion because we were about
to get all Jeremy Clarkson on you. Phwooooaaarrrrrrr look at the
motors we've got. It's bonkers. In the past couple of years we've
built sites, created advertising, designed print materials and run
promotions for VW, Skoda, Isuzu, Vauxhall, Subaru, Citroen, Seat
and Hyundai. We've built the aforementioned responsive site for
Bridgend's used car offering and are doing the same for Ingram. But
it's not just cars that have felt the weight of Paligap's
experience in the sector so too have commercial vehicles for VW,
Iveco, and Mercedes-Benz.
So if you're looking to market motors old or new, private or
commercial you might just want to consider Ayrshire's vehicular
vendors with real va va voom.