New Year, new logo - well for ITV at least. Their overnight
rebrand has sparked discussions in the design world, and the
Paligap design studio, after the unveiling and update of all
itv branded digital media.
The new ITV brand works well, introducing a wide colour scheme
which selects the colour from the background, adopting a chameleon
effect and bridging a relationship between the viewers and their
Not only have they rebranded the whole ITV family of channels,
ITV1 is now simply known as ITV; in Paligap's view, a positive move
creating a more powerful brand.
It's not been too long since the ITV previous rebrand in 2006
and many are against this, scorning the new brand, saying it is
unnecessary and that they preferred the previous brand. The new
brand is most definitely geared towards the younger generation and
although at Paligap we are for the change, we are uncertain of the
shelf life of the logo as it is so on trend right now that it could
potentially run the risk of becoming dated within a couple of
On a more positive note the new idents for the channel look
great our favourite here being the PUGWASH.
What are your thoughts on the new brand?
See the new ITV family of brands here: