Facebook mobile usage compounds web trend
You do it without noticing.
A stream of social content, so constant that it's become second
nature that 12% of your day is spent looking at it, something from
it or something to do with it; 29% of that sub-consciously. For
some of us it's part of our professional lives now as well. Of
course, I'm talking about the now household name, Facebook. And of
course those figures are made up.
reported this week that the social media giant had
released its fourth quarter financial statement (figures absolutely
not made up) that reveals the number of Facebook users
communicating and interacting on a daily basis with a mobile device
has surpassed the number doing so on a desktop computer. Let that
sink in. oh, you get it already, okay.
Well while this news may not shock many - we all have
smartphones, many of us have tablets small and large - you'd be
surprised how many websites there are out there that aren't
suitably prepared for this shift. Make no mistake about it folks,
we are experiencing the biggest change to the web since its
inception in the early 1990s.
As consumers, you have nothing to worry about - sit back and
enjoy the ride. Continue to Google around the web whatever you
need, jumping in and out of websites until one loads quickly
enough, looks good enough and works well enough to keep you
Website curators - designers, developers, agency directors - the
time is now; if you're not already implementing new processes
and/or technologies in reaction to this transition of how people
use the internet, you should be.
Most importantly, website owners, you simply cannot afford to
ignore this change.
We only need to look at doomed entertainment group HMV. Back at
the turn of the millennium, the retail giant chose to invest boldly
in their high-street presence as their competition committed to
establishing themselves in this new online market. That, by the
way, was the last time we experienced a change in web usage of this
Their web activity had always been secondary, epitomized by
online scandal when the chain, still in administration,
was unaware of its in-house social media strategists tweeting their
frustrations on the official @hmvtweets account. Perfectly
avoidable had they, again, taken their social media seriously and
perhaps, like many of their competitors, employed an agency.
Facebook may be the biggest site on the web today, with usage
stats that can seem astronomic, but it demonstrates in no uncertain
terms the evolution of user interaction; the pattern, the