Laings of Glasgow...
Laings of Glasgow are one of Scotland’s most established and best known jewellers.
Trading for over 150 years and situated in Glasgow’s prestigious Argyll Arcade, Laings stock the finest watch brands and diamond jewellery.
Laings approached Paligap to build their presence online in 2002 and have continued to work with us for the past 8 years.
what we did...
- Brand Strategy
- Brand Development
- Multi Channel E-Commerce
- Social Networking
- Direct Mail
- Media Strategy
- Website
- Search Engine Optimisation
- E-mail Marketing
- Press Advertising
- Bill Board Advertising
how it helped...
- Ensured maximum return on marketing investment
- Brand consistency across all media
- Built online communites via social networking and forums
- Reduced spend on traditional media
- Increased brand awarness
- Increased footfall in the stores and website
