Coolio’s new Paligap label…
Last year the internationally renowned rapper Coolio was in Ayr for a gig at the Club de Mar.
Naturally when he saw a Paligap sponsored Ayr United shirt he just had to have it and sported it for the rest of the evening.
Now we thought he might leave it there, but no. He loves the shirt [...]
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Tue, 09 Mar 2010 09:14:52 +0000
iPad : Hyped up gadget or revolutionary technology?
There has been so much hype surrounding the iPad (very little of it from Apple to be fair) that one has to ask whether it will live up to the public’s expectations.
The iPad, arguably, has enjoyed more build up and anticipation than the iPhone. The geeks started talking about it just after the iPhone launch [...]
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Mon, 08 Mar 2010 16:32:59 +0000
A lesson in rebranding by Santander
Rebranding businesses is one of the trickiest operations in marketing.
The questions you have to answer before you start are ominous…
Will the public accept it as well as the outgoing brand?
Will the new brand carry through the heritage of the outgoing brand?
How much will the rebranding operation cost?
But before we get onto that, we should explore [...]
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Mon, 08 Mar 2010 12:07:41 +0000
10 Great Marketing Quotes
…
“Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.”
Barack Obama
“Now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing-oriented company, [...]
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Wed, 03 Mar 2010 19:55:59 +0000
The Led Zeppelin Usability Principle.
It’s a well known fact that the more choice you give someone, the harder it is for them to make a choice.
Everyone has heard the phrase “keep it simple, stupid”. It makes a lot of sense in everything in life, but none more so than in design. Now, before you start, we’re not saying that [...]
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Tue, 23 Feb 2010 09:10:46 +0000
Charles Douglas joins the sales team.
Paligap has added another member of staff to our growing team. Charles Douglas (Chick) joined us in February and will use his wide range of contacts throughout Scotland to develop new business.
Chick’s sales, marketing and consultancy background with both corporate firms and SME’s will stand him in good stead in his new role as Sales [...]
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Mon, 22 Feb 2010 12:41:27 +0000
To SEO or to not SEO, that is the question.
If you are thinking about SEO, apply Paligap’s favourite piece of logic... “Just because you can, doesn’t mean you should".
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Tue, 16 Feb 2010 21:14:11 +0000
Marketing results, do you measure up?
Ever wondered why online marketing has grown so rapidly in recent years?
Is it due to it’s ability to reach large numbers of people over wide geographical area’s? Or is it because of it’s lower cost of deployment…
No. the main reason for this exponential growth is down to one thing…
Online marketing provides clean cut measurable results.
Results [...]
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Tue, 02 Feb 2010 20:38:59 +0000
Paligap help West of Scotland Loan Fund beat targets
Creative agency Paligap has played a major part in helping West of Scotland Loan Fund (WSLF) achieve its current annual targets for lending to small and medium-sized businesses in the West of Scotland.
WSLF is a unique consortium of twelve West of Scotland Local Authorities working together to provide loan finance to new and existing small [...]
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Tue, 02 Feb 2010 08:39:24 +0000
Paligap appointed to re-brand Ayrshire Property Investment Company
Paligap has been appointed to create a new brand for property investment company MAP Global Property Investments, part of the MAP group of companies, which have been helping investors for 27 years.
Paligap’s brief was to:
create a brand that instils trust, giving the organisation an organised and integrated look
increase awareness of the business to investors and [...]
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Mon, 25 Jan 2010 09:18:43 +0000
