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“Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.” Jef I. Richards “To design is to communicate clearly by whatever means you can control or master.” Milton Glaser “Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.” Ivan Chermayeff “Creativity [...]

Mon, 28 Jun 2010 11:24:50 +0000

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Alison Tait is a well kent face in Ayrshire, having worked with the Chamber of Commerce and Scottish Enterprise and we are delighted to welcome her on board as part of our ever expanding sales and marketing team. Having been “in business” (literally) for 25 years and having worked across many industries including marketing, design, [...]

Mon, 14 Jun 2010 22:00:52 +0000

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We have all heard of the problems suffered by retail during the last couple of years. First we had the fall of Woolworths, then the demise of Zavvy and a number of other high profile casualties in between. However, what you don’t hear so much about is how growth in online trading has grown and [...]

Wed, 09 Jun 2010 10:15:17 +0000

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So the iPad has eventually arrived in the UK and naturally we had to run out and buy one, purely for research reasons of course. Awesome is an overused word, but there is no other word in the good old Oxford that describes the versatility, speed and practicality of this device. It IS awesome! In [...]

Tue, 01 Jun 2010 17:03:47 +0000

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… Ultimately all service organisations looking to build their brand need to meet their customer’s expectations. As simple as this might seem, it is amazing how many service led companies fail to meet their client’s needs. The reasons for this can be broken down into 4 main areas… 1. Companies don’t know what their customer’s [...]

Thu, 06 May 2010 13:06:17 +0000

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English is the language of business. Period. Thanks to the internet, businesses in the UK are in the lucky position of being able to do most of their business in English. However, if you sell abroad, or have a number of non-English speaking customers or potential customers, you should be considering using multiple languages in your [...]

Mon, 26 Apr 2010 11:54:14 +0000

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Pictures may speak a thousand words, but well written copy can paint the perfect picture. Copywriting is a learned skill, but in communications, it is an art form. Having the ability to compose words and phrases that move people to act is an essential part of communicating your products and services to the public. David [...]

Fri, 09 Apr 2010 11:46:36 +0000

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The Paligap Lime, also known as Citrus Creativus, is a very rare lime that has recently been found growing in South West Scotland. The limes grow in groups in a large studio under artificial light and secrete massive doses of ideas which then develop into brands, campaigns and websites. These secretions have become a delicacy [...]

Thu, 08 Apr 2010 13:02:51 +0000

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“If content is king, then conversion is queen.” John Munsell “New marketing is about the relationships, not the medium.” Ben Grossman “Social media is not a media. The key is to listen, engage, and build relationships.” David Alston “If Facebook were a country, it would now be the 6th most populous in the world.” InsideFacebook.com [...]

Thu, 08 Apr 2010 08:54:48 +0000

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We’ve all heard of marketing master strokes… success stories of small businesse growing into multi-nationals on a shoe string budget, but what we don’t hear about often are marketing faux pas and communication disasters often made by large marketing departments. Here are a few examples… Trying to increase their market share in the US Scandinavian [...]

Fri, 26 Mar 2010 16:34:46 +0000

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TAGS : Paligap Brands, social networking marketing, marketing tips, online marketing

15 Great Design Quotes... Read Article

Alison Tait Joins Paligap.... Read Article

Multi Channel E-commerce... Read Article

The iPad is here and your business needs it!... Read Article

Services Marketing – Meeting Expectations... Read Article

Multilingual Communications.... Read Article

Capturing clients with copy.... Read Article

About the Paligap Lime... Read Article

10 Great Social Networking Quotes... Read Article

Marketing Disasters... Read Article