What is Responsive design

Statistics show that currently over 33% of internet usage is via mobile devices such as smart phones and tablets and this is growing day on day with the projection that in 2013 mobile internet use will overtake desktop PC use, together with the additional use of e-readers, netbooks, tablets, televisions and gaming consoles our websites are struggling to cope.

It is just not cost effective or practical to make websites for each and every possible device. It makes sense to have just a single website that works everywhere. Responsive web design technology allows this to happen.

A responsive website is designed to established standards and is able to adapt its design and layout to fit the specifications of the device being used. It does this by adapting to the different screen sizes and by reformatting the design and structure of the website to provide the optimum user experience whatever device or screen size is being used. So your website may have large images spread through three columns on a computer screen, but when viewed on a mobile screen will appear to have smaller images in a single column, ensuring it is easy to read and navigate.

Responsive web design represents a fundamental shift in how web design agencies are now require to build websites. This is a challenge that Paligap has embraced, and the results speak for themselves with the new Bridgend Group website.


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